![]() The goal is to let you say you don’t want any books, just one book a year, or specify the type of directory you want – maybe a community book rather than a big urban book. Healy says the programs are being designed to give people maximum flexibility. “I think we’re doing a pretty good job considering it’s only been three months and we already have publishers that distribute 95 percent of the books in the country committed to this program,” says Amy Healy, director of public policy at the Yellow Pages Association. Some companies already have opt-out phone numbers and are ready to take requests. Those guidelines call for a universal opt-out system to be in place by 2010. In January, the Yellow Pages Association and the Association of Directory Publishers called on their members to start opt-out programs. He says unwanted directories waste too many resources to produce, deliver and recycle. It promotes recycling of old phone books and uses them to make new books. The directory publishing industry says it is proud of its environmental record. But they insist print directories, a $14 billion dollar a year industry, are still a valuable resource for both consumers and business owners. They also know a growing number of people use the Internet to find phone numbers. The companies that publish phone directories realize they have a public relations problem on their hands. If you stacked the books on top of each other (he assumed the average thickness is 2 inches) that would be a pile 19,000 miles high! Stacked end-to-end, he says, it would circle the earth more than four times! Outreach Center, Morris, MN, 2University of Minnesota, St. Being an architect, Karius wanted to visualize what that would look like. Citing ADSA 2021 Meeting Abstracts (XXX page number from this abstract collection). Karius is so upset about the waste, he’s launched a Web site: .Īccording to the Yellow Pages Association, about 615 million phone books were distributed in the U.S. Even so, he still got a pile of them at his office from three different companies. When Denver architect Paul Karius needs a phone number he jumps on the Internet. “These phone books will sit here for weeks or months. It’s just plain ugly and I’m tired of it,” he says. Keith Childs contacted me when his neighborhood in Renton, Wash., got blanketed with phone books.
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